Foundation

Brand Guidelines

Aavya's visual identity is built on a premium, minimal, calm, and technical aesthetic. Every element should evoke “AI orchestration” through abstract geometric design language — scalable systems, not consumer toys.

Core Identity

The “SaaS Infrastructure” Aesthetic

Tone

Premium, minimal, calm, and technical.

Concept

Represent “AI orchestration” using abstract, geometric design language.

Geometry

Soft-edged forms: circles, hexagons, rounded rectangles. Sharp corners are strictly avoided.

Composition

Elements should “float” in space. Use generous negative space and central alignment.

Dark Mode (Primary)

For cinematic video, hero images, video thumbnails, intro sequences, and high-tech storytelling. Uses inner glow, glassmorphism, and subtle violet outer glows.

Light Mode (Secondary)

For documentation, process diagrams, dense information slides, and daylight social clips. Uses soft drop shadows, frosted glass, and crisp borders.

Explore Guidelines

Logo

Logo usage, placeholder mark, clear space, and sizing rules

Colors

Aavya Blue, Electric Violet, Mint Green, and dual-theme palettes

Typography

Inter for headings, JetBrains Mono for data — tight tracking, precision

Strict Prohibitions

Rules that apply across all themes to maintain the SaaS Infrastructure look.

01
No Warm Colors in Branding & Imagery
Red, orange, and yellow are forbidden in brand imagery, marketing assets, and visual design. Standard UI components (error states, destructive actions) may use conventional colors.
02
No Mascots or Characters
The brand is about “systems,” not “people.” Avoid avatars, robots with faces, or emojis.
03
No Real-World Photography
No stock photos of office workers or laptops. Use abstract representations of data.
04
No Skeuomorphism
Buttons should not look like physical plastic buttons with heavy bevels.
05
No Brush Strokes
Avoid artistic, hand-drawn, or “sketchy” styles. The look must be mathematically precise.